Taylor Howenstine
Indianapolis, In
Owner | Brand Strategist | Designer
Howenstine Designs
December 2013 - Present
Indianapolis, IN
- Worked on the development and implementation of new innovative brand strategies and plans to increase the brand awareness.
- Oversee external freelancers, delegating workflow, designing creative briefs for projects, managing work quality, and ensuring tight deadlines are met with a 0% error rate.
- Developed branding campaigns, identifying target market, marketing strategy, operating procedures, necessary capital investments, and other requirements to facilitate a successful brand launch.
- Directed high-level strategy for clients, developing vision, mission, and values statements to impact critical decision making.
- Built relationships with C-Suite Leaders, reporting directly to the department heads, and collaborating with decision makers on brand positioning, external engagement strategies, and partnership acquisitions.
- Identified market gaps through collaborative conversations with clients as well as consumer insight analysis, and outlined strategies to buy, build, or partner to meet that need. Initiated development and go-to market plans for upgraded solutions.
Clothing Brand Designer
DRT Clothing
November 2022 - Present
Indianapolis, IN
- Started an e-commerce drop shipping clothing brand utilizing current trends in merchandising and apparel to sell city specific artwork.
Graphic Artist (Remote)
Monarch Beverage
June 2018 - June 2019
|
Graphic Artist
April 2016 - June 2018
Indianapolis, IN
- Designed point-of-sale marketing material for visual merchandising.
- Partnered with cross-functional teams, sales reps, and vendors to effectively communicate the right message for that target market.
Box Office Sales Representative
Toronto Blue Jays (Spring Training)
January 2019 - March 2019
Duniden, FL
- Sold over $90k in tickets by quickly learning sales software and stadium seating chart
- Assured the best fan experience based on their wants through suggestions and questions
Sales Representative
Sunshine International
June 2015- April 2016
Indianapolis, IN
- Spearheaded new business growth in my territory by building relationships with vendors, managers, and employees through great service and communication.
- Increased territory market share by 40% and increased territory sales by 30%.
Communication and Design Specialist
JD Byrider
October 2014 - April 2015
Carmel, IN
- Implemented marketing strategies such as, pay per click (PPC), landing pages, email blast, digital & traditional print advertisements for over 160+ franchises and company owned car dealerships.
- Managed digital and print marketing materials to promote brand, generate sales, and ensured they adhered to legal guidelines while staying on brand.
- Updating the marketing sales portal on a continual basis using design, coding, and a CMS.
Website Builder
Yellow Pages Group
June 2014 - October 2014
Indianapolis, IN
- Effectively communicated within multidisciplinary team of individuals in sales, copy writing, Q&A department, and other designers to create websites.
Co-Manager
Speedway LLC
January 2014 - June 2014
Indianapolis, IN
- Supervised a team of 4-6 employees and 1 team lead. Leveraged a relationship-oriented approach to build trust, morale, and encourage high performance.
- Lead the district in sales within first month out of training.
Fort Wayne Mad Ants
Graphic Design Intern
May 2013 - August 2013
Fort Wayne, IN
- Designed compelling assets that are both on-brand and meet objectives
Parkview Fieldhouse
Graphic Design Intern
May 2013 - August 2013
Fort Wayne, IN
- Marketed upcoming events through design to maximize attendance
MArian University
Major - Graphic Design
Minor - Marketing
Google/Coursera | Foundations of Digital Marketing and E-commerce certificate
Explored entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. Was introduced to the marketing funnel and how it shapes the customer journey.
Win without pitching | Sales Workshop
The 4 conversations in the arc of the sale, value-based pricing, and derailing the RFP process.
Section 4 | the Brand Strategy Sprint workshop
Learned the frameworks and models of brand strategy used by fortune 500 companies.
The Futur | Business Bootcamp
An eight-module, bootcamp-style course to help you attract the right clients and grow your business.
Modules:
Mindset | Positioning & Marketing | Communication | Diagnosing | Painless Pricing | Objective | Closing & On-boarding | Delegating
The Futur | Brand Strategy Fundamentals
The workshop is packed with activities, worksheets and templates that show attendees how to facilitate meetings that help their clients solve big business problems.
2016 Monrach University
- Leadership and Development Certificate
- 7 Habits of Highly Effective People Certificate
Marian UNIVERSITY Football
2012 - NAIA National Champions
2013 - Team Captain
Taylor Howenstine
Indianapolis, In
Owner | Brand Strategist | Designer
Howenstine Designs
December 2013 - Present
Indianapolis, IN
- Worked on the development and implementation of new innovative brand strategies and plans to increase the brand awareness.
- Oversee external freelancers, delegating workflow, designing creative briefs for projects, managing work quality, and ensuring tight deadlines are met with a 0% error rate.
- Developed branding campaigns, identifying target market, marketing strategy, operating procedures, necessary capital investments, and other requirements to facilitate a successful brand launch.
- Directed high-level strategy for clients, developing vision, mission, and values statements to impact critical decision making.
- Built relationships with C-Suite Leaders, reporting directly to the department heads, and collaborating with decision makers on brand positioning, external engagement strategies, and partnership acquisitions.
- Identified market gaps through collaborative conversations with clients as well as consumer insight analysis, and outlined strategies to buy, build, or partner to meet that need. Initiated development and go-to market plans for upgraded solutions.
Clothing Brand Designer
DRT Clothing
November 2022 - Present
Indianapolis, IN
- Started an e-commerce drop shipping clothing brand utilizing current trends in merchandising and apparel to sell city specific artwork.
Graphic Artist (Remote)
Monarch Beverage
June 2018 - June 2019
|
Graphic Artist
April 2016 - June 2018
Indianapolis, IN
- Designed point-of-sale marketing material for visual merchandising.
- Partnered with cross-functional teams, sales reps, and vendors to effectively communicate the right message for that target market.
Box Office Sales Representative
Toronto Blue Jays (Spring Training)
January 2019 - March 2019
Duniden, FL
- Sold over $90k in tickets by quickly learning sales software and stadium seating chart
- Assured the best fan experience based on their wants through suggestions and questions
Sales Representative
Sunshine International
June 2015- April 2016
Indianapolis, IN
- Spearheaded new business growth in my territory by building relationships with vendors, managers, and employees through great service and communication.
- Increased territory market share by 40% and increased territory sales by 30%.
Communication and Design Specialist
JD Byrider
October 2014 - April 2015
Carmel, IN
- Implemented marketing strategies such as, pay per click (PPC), landing pages, email blast, digital & traditional print advertisements for over 160+ franchises and company owned car dealerships.
- Managed digital and print marketing materials to promote brand, generate sales, and ensured they adhered to legal guidelines while staying on brand.
- Updating the marketing sales portal on a continual basis using design, coding, and a CMS.
Website Builder
Yellow Pages Group
June 2014 - October 2014
Indianapolis, IN
- Effectively communicated within multidisciplinary team of individuals in sales, copy writing, Q&A department, and other designers to create websites.
Co-Manager
Speedway LLC
January 2014 - June 2014
Indianapolis, IN
- Supervised a team of 4-6 employees and 1 team lead. Leveraged a relationship-oriented approach to build trust, morale, and encourage high performance.
- Lead the district in sales within first month out of training.
Fort Wayne Mad Ants
Graphic Design Intern
May 2013 - August 2013
Fort Wayne, IN
- Designed compelling assets that are both on-brand and meet objectives
Parkview Fieldhouse
Graphic Design Intern
May 2013 - August 2013
Fort Wayne, IN
- Marketed upcoming events through design to maximize attendance
MArian University
Major - Graphic Design
Minor - Marketing
Google/Coursera | Foundations of Digital Marketing and E-commerce certificate
Explored entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. Was introduced to the marketing funnel and how it shapes the customer journey.
Win without pitching | Sales Workshop
The 4 conversations in the arc of the sale, value-based pricing, and derailing the RFP process.
Section 4 | the Brand Strategy Sprint workshop
Learned the frameworks and models of brand strategy used by fortune 500 companies.
The Futur | Business Bootcamp
An eight-module, bootcamp-style course to help you attract the right clients and grow your business.
Modules:
Mindset | Positioning & Marketing | Communication | Diagnosing | Painless Pricing | Objective | Closing & On-boarding | Delegating
The Futur | Brand Strategy Fundamentals
The workshop is packed with activities, worksheets and templates that show attendees how to facilitate meetings that help their clients solve big business problems.
2016 Monrach University
- Leadership and Development Certificate
- 7 Habits of Highly Effective People Certificate
Marian UNIVERSITY Football
2012 - NAIA National Champions
2013 - Team Captain
